What is a Meme and why they are so important?

What is a Meme and why they are so important?

A meme is a concept, behavior, or style that spreads from person to person within a culture. The word “meme” was first coined by evolutionary biologist Richard Dawkins in his 1976 book “The Selfish Gene.” He described memes as a cultural equivalent of genes, in that they self-replicate, mutate, and respond to selective pressures. In…